Since starting this blog, I’ve discovered so many amazingly creative brands with a focus on mental health. It’s refreshing to see more and more people start to take it seriously, and talk about it.
When I stumbled across Love What’s There on their Instagram, I loved their shirts, but really it was their name itself that caused me to pause. Love what’s there. It’s such a simple concept, yet so hard to actually achieve when it comes to mental illness.
Founded to encourage self love among the mentally ill, flaws and all, Love What’s There believes that sharing our stories – while crucial – can be emotionally draining and fraught with stigma. As a result, the brand decided to create shirts that spoke boldly for those with mental illness about the joy and pain that surrounds life.
Who’s behind Love What’s There?
This is such a wonderful story. George and Kitty – the husband and wife team behind Love What’s There – started their journey back in 2012. When they met and swapped stories with each other, they discovered they had something crucial in common: depression and mental illness.
Beginning a friendship that formed into a lasting relationship built on love, empathy and understanding, they made the leap to start a business together. After late night research and brainstorming, they developed powerful, authentic designs that warriors with mental illness would be proud to wear.
On a mission to encourage every soul struggling with mental illness to embrace who they are and practice acceptance, Love What’s There has a simple message: drop all those heavy expectations and just love yourself – and others – for what’s there.
The magical duo behind this bold brand was wonderful enough to send me one of their shirts, and I decided to go with the BAE: Beautiful As Ever message. While I don’t normally use the term bae – I’ve always thought it was kind of silly – I really loved this play on words with it.
Mixed with the main message to just love what is there, I’m so excited to proudly wear this shirt as a reminder to every single soul that choosing ourselves and taking the time to love who we truly are is just that – beautiful as ever.
Committed to giving back, Love What’s There donates 10% of their profits to To Write Love On Her Arms.
Loving this mental health inspired brand? Learn more about them at https://lovewhatsthere.com/.